A movement rooted in endurance, remembrance, and community.
Our Why.
Because every family deserves acknowledgment, support, and community in the midst of loss.
Pregnancy and infant loss touches far more lives than most people realize.
1 in 4 pregnancies
ends in loss
Thousands of families each year experience infant loss
The 10.15 Project exists to help ensure that families navigating loss are supported through acknowledgment, connection, and community. By creating space for remembrance and conversation, we work to inspire understanding and remind families across North Dakota that they are surrounded by support.
From that belief grew a movement shaped by lived experience and shared purpose.
What Shapes
The 10.15 Project.
The 10.15 Project is shaped by lived experience, shared stories, and a belief in the power of endurance to create connection.
At its core, this project is guided by:
Personal experiences with pregnancy and infant loss
The belief that endurance can create awareness and understanding
Stories shared by families across North Dakota
Community as an essential part of healing
Movement as a way to carry remembrance forward
Project Visionaries
The 10.15 Project was co-founded by four project visionaries whose personal experiences with pregnancy and infant loss shaped the heart of this movement.
Through their individual and shared journeys, they learned the power of storytelling and community—recognizing that while every loss is different, no one should have to walk through it alone. What began as a love for running and a desire to do something meaningful grew into a collective purpose, inspired by The 437 Project and guided by families across the state.
Jen Burgard
Jen serves this mission in honor of her son Henry. Her commitment is rooted in compassion for families…
To honor pregnancy and infant loss by creating a visible, compassionate movement rooted in endurance, remembrance, and community, while supporting families and organizations who walk alongside grief every day.
Our vision.
We envision a future where pregnancy and infant loss is met with understanding, openness, and support, where families feel seen, stories are shared without fear, and no one carries grief alone.
Jen Burgard
Jen serves this mission in honor of her son Henry. Her commitment is rooted in compassion for families enduring loss, and is dedicated to ensuring no one navigates grief alone.
Cassie Erickson
Cassie is a loving mom of two and a committed advocate for inclusion and compassionate change. Drawing from her own experiences, she leads with empathy to elevate conversations around grief and loss and foster more supportive communities.
Michael Greenwood, MD
Michael serves this mission in honor of his and his wife Heidi’s daughters, Jules and Leni. Their lives have left a lasting impact on their family, and through this mission, they hope to bring light to families facing their darkest days.
Jackie Hinrichs
Jackie serves The 10.15 Project with dedication, inspired by her little boy Cooper, who was stillborn in 2018. She’s passionate about supporting families, raising awareness, and offering a community of comfort for those grieving the loss of a child. Cooper’s memory guides her work and is woven into every day of her life with her husband and three living sons.
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